Some ideas for “good content”

We all know that getting good content on your website is a massive help in drawing people towards it. But what is “good content”? It’s easy to say, but harder to define. As ever, we give you a lot of help in this direction on our Insider Programme. However, there are some super tips in a fine article called Marketing Content Salespeople Actually Use on the Marketing Interactions site. This piece is primarily aimed at making you think about how to write content which helps your sales team, rather than writing content designed to generate leads in the first place. But the suggestions it gives – Solution Story Slides, Validation Slides and Thought Leadership Articles – are terrific.

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