Have we got a video?

The Eppendorf video which I mentioned last week is not the only piece of video around in industrial marketing, just a particularly adventurous one. But should you be increasing your use of video? In What you need to know about using video online on the Marketing Experiments blog it’s suggested that you’ll have to test to see what your market responds to, but before you start testing, there are other questions to be answered about the context of your videos, as well as “friction” and “usability”. Read the article for more.

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