The first thing to do when trying to improve your site’s performance in the search engine results is to work out what words and phrases you’re trying to improve it for. These search terms are called the “keywords”. Determining what these should be is not as obvious as you think, and we’ll be covering that right at the start in our Business Marketing Online Insider Programme.
Once you’ve done this, you need to work on making those keywords prominent on your pages. Three Ways to Give Your Keywords Prominence on Search Engine Journal gives you a good start here. If the stuff about “source ordered content” seems baffling, it shouldn’t do to your website designer. If it baffles them, get a new web designer.