There are so many aspects of internet marketing where we business-to-business marketers say: “Well, that’s straightforward enough for consumer marketing, but…” and we’re right to say that. But there are also aspects where we have advantages too, and one of those is in generating content for our websites. Getting more content on a site is a huge draw for traffic, both via search engines and external links. And I suspect that your company has a lot of useful expert information it can impart as great content.
Seven Types of Expert Information, part of the Seven Building Blocks of a Destination Website series on Search Engine Guide, discusses some of the information you might be able to create for your website which isn’t sales and marketing material. I bet there’s a lot more than you’d think.