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Making scarcity a benefit

OK, I know the point of this blog is to seek out articles which are of particular relevance to the UK industrial and scientific marketing community, but I’m going to break the rules slightly today by quoting an article which is about high-volume consumer marketing. What’s more, it’s about how to manage scarcity, which is a problem I doubt many of us will ever have the luxury of having to deal with. However, apart from being a fascinating article, I think Scarcity, from Seth’s Blog, raises many issues which should get us all thinking, most notably, how to reward our best customers.

And I still reckon the Apple iPhone is the most desirable bit of gadgetry of all time.

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