Keep your navigation to the point

The author of How to Use Keywords in your Navigation on the Industrial Search Engine Marketing blog and I tread very much on the same path. I can bore for Britain on the need to optimise the navigation on your web sites, and I almost certainly will do when we get our Insider Programme launched in the autumn. But not only should the navigation be focused on the important stuff on your site (we don’t really need links to legal disclaimers on every single page, thanks), the keywords for your site should be prominent in the navigation too. And while we’re at it, can we get rid of the graphical navigation buttons and the overcomplicated pop-out ones too?

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