A couple of days ago I drew your attention to Google’s Knol website, and the opportunities which it might give us as B2B marketers. In Google Knol – Google’s Latest Attack on Copyright, respected search engine optimisation specialist Aaron Wall is getting rather worried about the whole venture, as are many other people. However, his criticisms, especially that “house content is favoured by the Google algorithm” are also a reason to investigate Knol. It makes sense to cover all the bases.