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The Big Questions

Today’s article won’t be everyone’s cup of tea, because I know many marketing managers in industry don’t like “big picture” marketing, and indeed can’t really get their head round it. But for those of you who think it’s important to ask yourselves the fundamental questions, have a read of Questions Every Manufacturer Should Ask about Their Marketing on the Branding & Marketing blog. If nothing else, it’s always worth reassessing how customers view your company.

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