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Using video in the corporate environment

I know that more than a few readers will be thinking of experimenting with online video to promote products and services, so it’s worth considering the particular requirements of the business market. Naturally, video isn’t as obvious a tool for us as it would be in the consumer space, but have a read of iPhone 3G Shows How to Use Online Video to Sell Products on Future Now’s Marketing Optimization Blog. Apple is, unsurprisingly, good at most aspects of marketing, and we can often learn a lot from watching what it does. With the iPhone 3G, Apple is making a measured pitch at the corporate market, so it’s interesting to see how it has tackled an area where we might expect the company to be slightly out of its comfort zone.

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