We all know that testing pages is important, but few of us do it nearly enough. We all think we know best, and anyway, as testing takes so much time (and forces you to set up alternatives to what you feel is the right approach), we usually just think “it’s not worth it”. But it is. In We’re all guinea pigs in Google’s search experiment at CNET, the results of some of Google’s own testing experiments are revealed. Who would think the copyright notice at the foot of the page was so important? It needed testing to prove it.
From the E-Marketing Performance blog: How to Create a Directory Structure Search Engines Rock To – “When a website goes into development most of the attention is usually paid to the design elements. But what often doesn’t get enough attention is the site’s directory structure…”