Take a look on Chris’s BMON blog on this page and I’m sure you’ll agree it’s certainly a good place to start.

If you’re not already receiving BMON’s Article A Day, I’d recommend you do – it’s easy, just sign-up here and each working day you’ll receive some brilliant online marketing tips. (Best of all, it’s free!)

The subject? Separation fees…

“Just had a call from a magazine called ‘Building and Facilities News’ for a
sep fee. Based in Halesowen, just like Fresh Media who have appeared here previously.

www.advertisingprotectionagency.org/ledger-of-support-publishing-firms.php“

Cheers Barrie! I’m sure we’ll all find this information useful.

Further thoughts, on the subject, from Richard Stone of Stone Junction here.

Just for fun. If you’ve got five minutes to spare, visit this site, paste in some recently written copy, and have it analysed.

It will then tell you which famous writer you write like…

I pasted in a section of a press release, written some months back, and found out that I write like H. P. Lovecraft. Who, in case you didn’t know, was the author of horror, fantasy, and science fiction, especially something known as weird fiction…. oh dear!

PS: my partner apparently writes like George Orwell…

I write like
H. P. Lovecraft

I Write Like by Mémoires, Mac journal software. Analyze your writing!

Maria Pergolino (the author) does have a bit of a point. She says that we (yes, I said we) tend to stick to the traditional and safe, rather than embrace new and emerging opportunities.

The article discusses briefly, business blogs, social engagement, content creation and sharing, and makes some good points. Read the full article here

“…make sure you have these three tactics in your marketing mix, each of them effective for connecting with an industrial audience where they are looking for products, services, and suppliers – ONLINE….”

1. Web site landing pages
2. E-newsletter advertisements
3. Online events

Read the article here

If you haven’t included at least one of them in your plan, it’s not too late – NOW is your chance to shine…

Our free seminars a few months back were very well attended, and so we’ve put on another couple this autumn on the most popular subject: Google AdWords.

If you’re a marketing manager at a business-to-business company in the technical sector, and you’re not using Google AdWords, all I can say is that you really are missing out, and you should try to attend. And if you are using Google AdWords, it’ll be just as useful, because I promise you’ll learn a lot about how to spend your money more effectively.

During the day, I shall show you what Google AdWords can do, how to create campaigns which work, and how to measure their effectiveness. Best of all, I’ll show you how to run a Google AdWords campaign without lifting a finger: just place a monthly order, and wait for the sales enquiries to come in.

The seminar on the 23 September is already fully booked with a waiting list, but the good news is that we do have a limited amount of seats available on the 21 October. We will look at scheduling further dates (subject to demand).

Interested? To reserve a seat on the 21 October, just let us have your contact details here

* buying a mailing list?

* building your own list?

This article from MarketingProfs explains “…leaders in the email marketing industry are just about unanimous on the subject of randomly purchased lists. Their advice to marketers? Avoid them like the plague. You may, however, still encounter those who push the buying of email lists as a perfectly legal alternative to building lists through opt-in subscription….”

It goes on to explain, what we all know – that it’s always best to build your own list – no matter how long it takes…

This short article from Industrial Web Talk gives six points you should certainly take into account if you are thinking about launching your own newsletter.

It ends with “…. only start a newsletter if you feel you will have something of value to offer on a consistent basis. Newsletters are work to maintain. The marketing benefits come from the quality and consistency of what you offer.”

But you knew that anyway…

Author Darren Rowse is a full-time blogger, and although not focused on b2b, his articles are quite engaging* and I’m sure we can pull out the best bits for our purposes…

He covers:
Selecting a topic, refining the topic – break it down into smaller problems, identify what people already know, put the ‘bones’ into place – your main points, flesh it out – add interest and depth, refine, focus and cull…

Read the article in full here, or watch the video

*see also 9 proven tips for creating an extraordinarily successful blog -Lady Gaga edition – see item 5:
Be good to your Little Monsters. Treat them well and they will reciprocate and make you a superstar. During concerts, Lady Gaga calls a fan in the audience from the stage and invites them to have a drink with her after the show. Whoa! What can you do to connect with your people on a deeper level?
Yes, I know, you can’t buy ALL your prospects a drink – but you CAN engage them…

Read more at ‘See Your Site With the Eyes of a Spider’

Good stuff!