Comments for UK Industrial Marketing Blog

Comment on Practical LinkedIn Workshop by Susan Hallam

Susan Hallam — Tue, 02 Oct 2012 06:47:29 +0000

Thanks for mentioning our workshop, Jackie. The first date in October is now full, and we are scheduling more dates.

Comment on Customer care, eh? by Chris Macpherson

Chris Macpherson — Thu, 01 Mar 2012 14:30:27 +0000

Oh, Jackie, I had exactly the same problem last week – scripts and all. These internet providers just do not listen to what you’re saying, and they waste their and our time in the process. That costs us, the customer, money. Our provider has just told us they’re having to increase their prices. Surprise, surprise.

If we dealt with our clients in such a cavalier fashion we wouldn’t be in business. But then, I can’t remember when we last had a complaint because, unlike said internet providers, we make sure our clients know what’s happening on their account and apologise in advance if things aren’t going exactly to plan.

Comment on The Ubiquitous Powerpoint by Don’t move to Switzerland just yet…

Don’t move to Switzerland just yet… — Wed, 28 Sep 2011 17:03:35 +0000

[...] wrote about PP here some time back, it’s all still relevant, do have a look and watch the video… hope it [...]

Comment on Paid for, with a Tweet! by Susan Hallam

Susan Hallam — Wed, 17 Aug 2011 13:56:21 +0000

Hi Jackie

Just thought I would give you an update on our “Pay with a tweet” campaign.

We’ve found it to be a big success, and reached both current clients and new prospective clients.

The campaign seems to have longevity: even after a few weeks we are still getting folk tweeting.

I will be writing a review of our experience soon on my blog, and I’ll be back in touch then!

Comment on Bland and toned down? by Elaine Fogel

Elaine Fogel — Wed, 20 Apr 2011 17:08:23 +0000

Gee, thanks for the ping-back, Jackie!

Comment on AdWords: keywords – the right ones! by Arthritis Remedy ·

Arthritis Remedy · — Sun, 07 Nov 2010 16:16:20 +0000

i both use Adwords and FB Ads, facebook ads are much more expensive compared to adwords ‘

Comment on Black Cloud by Chris Rand

Chris Rand — Sat, 30 Oct 2010 10:03:27 +0000

I’m hoping you’re having a black cloud over your house about …now. So I win £10 from Walkers Crisps.

Comment on Why you can’t end the recession in only 140 characters by Charles Clayton

Charles Clayton — Fri, 28 May 2010 12:38:01 +0000

I am an industrial marketer with a website for the UK industrial and manufacturing community. I am pleased to see the honesty in Richard’s article…it confirms what I thought about my target market.
Richard also sticks to that vauable point…it’s about the content, not the medium.

Comment on Nowhere fast by Jackie West

Jackie West — Wed, 28 Apr 2010 18:09:27 +0000

Peter,

Most certainly industrial marketing folk are, increasingly, turning to Twitter. I predict 2010 will be the year for the B2B Tweets!

For me, what has worked extremely well is Blogging – yep, new business has come in as a result. It’s definitely been worth the effort.

LinkedIn – nothing as yet, but it’s been great for me to catch-up with people I’d lost touch with (business-wise) when I moved north. No business – as yet.

Facebook – of late I’ve tended to neglect it. I see the others above as more important to me than this medium – for my business that is.

When I wrote the above article I seriously had to look at what I was doing – and having used the word ‘no’ (politely, of course) a number of times since (to myself as well!) I’m now working smarter – still hard, though, but nothing new there…

I think you have to try these things, give it time – after all, what is it they say – something like, if you don’t buy the ticket you’ll never win the raffle….

Comment on Why press releases need to be called something else by Phil Black

Phil Black — Mon, 15 Mar 2010 17:32:20 +0000

Having just stumbled across this blog I am disappointed to read Chris Rand’s opinion about the value of publishing press releases, especially coming from an ex editor….Of course there is a point to including them or has Chris forgotten that even trade magazines are read and are still a valuable source of information. I agree that any publication of worth will essentially include material that is new to its readership, but the occasional “refresher” is no bad thing if you accept that magazine readership is constantly changing and being updated, not to mention the pass on readership that a magazine can enjoy.
As to “sleepy advertisers” – think on. Magazine advertising works, it may not be as instantaneous as TV or web promotions, but to the right target audience and with the right message it still is effective.