Latest posts

• The Do’s and Don’ts guide to email deliverability
  

  The guide defines deliverability and the laws that govern it, debunks the common causes that can hinder your process and more…

• Overwhelmed by Google Analytics?
  

  Some great references to help you get to grips with Google Analytics.

• Quick and easy charts
  

  Occasionally I’d like to add a quick chart to a report but to be honest, I can’t be bothered to fire up Excel and put some data in, just to produce the chart…

• Effective Blogging with Blogger
  

  Unlike Meta keyword tags, which don’t have any purpose – no matter what your expensive CMS developer will tell you, the Meta description tag has a genuine reason for being.

• A cost-effective press conference
  

  “Many companies don’t know how to best interact with their press and the Give Me 5 concept makes it easy and cost effective for them…”

• Does your marketing mix include video?
  

  “…64% of industrial companies are increasing their spending on video, and 46% now have video content on their websites…”

• Give Google’s Display Network a try
  

  If you’re promoting a product or service which people aren’t actively looking for (because they don’t know they need it!), then the Display Network may be the way to go…

• Friendlier, more inclusive, more cuddly?
  

  “Over the last two years I have seen a number of corporate “Tone of Voice” documents that mandate that “we” and “us” is the way to go. It is supposed to be friendlier, more inclusive, more cuddly….”

• 10 little words…
  

  Apparently, LinkedIn says the most overused word in 2010 was “extensive experience” but it dropped to fourth place last year behind “creative”, “organisational” and “effective”.

• Are you harnessing Google Alerts?
  

  It’s ideal for monitoring PR – if you want to easily check what is being published about your company online. Plus, you can easily watch your competitors, or simply monitor a technology or process. Basically, if it’s online you can monitor via Google Alerts.