...the lesson here is that irrespective of the size or industry sector you are in, a short, simple video can effectively convey your cornerstone message to your audience...

The counter staff and a couple of their regular morning customers were sharing some banter over whether or not they or their partners had read, 'that book'...

Unlike Meta keyword tags, which don’t have any purpose – no matter what your expensive CMS developer will tell you, the Meta description tag has a genuine reason for being.

It’s fun and it’s throw away, but it could easily work at very low cost in a piece of e-mail marketing...

When your less brave colleagues are patting you on the back for making a sale and you are thinking, "All I did was tell them we wanted the business, explain why we deserved it and ask them to give it to us! It's not rocket science!"

Generally speaking honesty is the best policy and the one that gets you decent press coverage...

"...Using social media requires a shift in mindset. The priority is to build an audience and interact with them first. Simply announcing a new product through a social network is a futile task if there is no-one to announce it to..."

Why not attempt to complement the product launches of a major business partner by issuing something that adds your own point of view to their launch?

...you should still call them blue widgets in SEO copy, even if it means storming your boss’ office and holding him captive until the decision is approved...

If you want to raise journalist’s interest and improve your external communications, try to put social media outlets to good use; the return on this investment could be greater than you expect...