It’s fun and it’s throw away, but it could easily work at very low cost in a piece of e-mail marketing...

When your less brave colleagues are patting you on the back for making a sale and you are thinking, "All I did was tell them we wanted the business, explain why we deserved it and ask them to give it to us! It's not rocket science!"

Generally speaking honesty is the best policy and the one that gets you decent press coverage...

"...Using social media requires a shift in mindset. The priority is to build an audience and interact with them first. Simply announcing a new product through a social network is a futile task if there is no-one to announce it to..."

Why not attempt to complement the product launches of a major business partner by issuing something that adds your own point of view to their launch?

...you should still call them blue widgets in SEO copy, even if it means storming your boss’ office and holding him captive until the decision is approved...

If you want to raise journalist’s interest and improve your external communications, try to put social media outlets to good use; the return on this investment could be greater than you expect...

Clients often ask me how long it will take for Google to rank my site or Blog once it’s online...

I’m often asked whether ‘anyone in our community actually uses Twitter’ and if anyone is listening to our posts. Well, the only real way of assessing this is to see if you get traffic driven to your site by Twitter, whether people interact with you on Twitter and whether these interactions ever turn into anything useful.

Well, in fact it isn’t. It’s simply replicating the way customers responded to having their own websites in the nineties. It also follows the same response patterns as obtaining coverage on industry websites in the early noughties did...