Industrial professionals on LinkedIn belong to at least one group, with some belonging to four or more groups, these groups cover everything from industrial design, automation control, engineering and more...
Index of posts written by Jackie West
"...whatever market you serve, please don't make the mistake of thinking mobile devices aren't important..."
An excellent HTML tutorial site covering the basics to advanced...
The manufacturing industry has been somewhat slow to accept social media as a marketing tool. This is largely because it can be difficult to see how social media plays into the larger business-to-business (B2B) marketing strategy. That, however, appears to be changing...
Fast and easy to use tool for checking your redirects. Lots of other useful tools available on this site, too!
"...ensure that you endorse magazines which can offer you what you need. But, make sure you are endorsing the right magazine, not the magazine using those profits to take you to the coolest brasserie to secure more business.."
Unsure whether to include a “Don’t Know” or “Not Applicable” response option for one of your survey questions?
...your target audience really isn't any different from you...your email stands every chance of being deleted if you don't engage the recipient, first and foremost with the subject line...
The only way to avoid spam filters is to understand what spam is and how the filters work...
A high bounce rate is most likely caused by visitors not finding the information they are searching for when they land on your page...
Latest posts
- The Do’s and Don’ts guide to email deliverability
The guide defines deliverability and the laws that govern it, debunks the common causes that can hinder your process and more…
- Overwhelmed by Google Analytics?
Some great references to help you get to grips with Google Analytics.
- Quick and easy charts
Occasionally I’d like to add a quick chart to a report but to be honest, I can’t be bothered to fire up Excel and put some data in, just to produce the chart…
- Effective Blogging with Blogger
Unlike Meta keyword tags, which don’t have any purpose – no matter what your expensive CMS developer will tell you, the Meta description tag has a genuine reason for being.
- A cost-effective press conference
“Many companies don’t know how to best interact with their press and the Give Me 5 concept makes it easy and cost effective for them…”
- Does your marketing mix include video?
“…64% of industrial companies are increasing their spending on video, and 46% now have video content on their websites…”
- Give Google’s Display Network a try
If you’re promoting a product or service which people aren’t actively looking for (because they don’t know they need it!), then the Display Network may be the way to go…
- Friendlier, more inclusive, more cuddly?
“Over the last two years I have seen a number of corporate “Tone of Voice” documents that mandate that “we” and “us” is the way to go. It is supposed to be friendlier, more inclusive, more cuddly….”
- 10 little words…
Apparently, LinkedIn says the most overused word in 2010 was “extensive experience” but it dropped to fourth place last year behind “creative”, “organisational” and “effective”.
- Are you harnessing Google Alerts?
It’s ideal for monitoring PR – if you want to easily check what is being published about your company online. Plus, you can easily watch your competitors, or simply monitor a technology or process. Basically, if it’s online you can monitor via Google Alerts.
Posts by Contributor
- Jackie West (131)
- Chris Rand (18)
- Richard Stone (13)
- Andy Marken (9)
- Andy Long (6)
- Sue Malleson (2)
Contributors' Blogs
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