Latest posts

• HTML – everything you need on one site
  

  An excellent HTML tutorial site covering the basics to advanced…

• Manufacturers Can Use Social Media to Fill the Funnel
  

  The manufacturing industry has been somewhat slow to accept social media as a marketing tool. This is largely because it can be difficult to see how social media plays into the larger business-to-business (B2B) marketing strategy. That, however, appears to be changing…

• 5 minutes to deliver your story
  

  It’s a sort of speed-dating event where you can brief up to a dozen journalists in quick succession…

• Attention grabbing image for £5!
  

  It’s fun and it’s throw away, but it could easily work at very low cost in a piece of e-mail marketing…

• SEO tool: check your redirects
  

  Fast and easy to use tool for checking your redirects. Lots of other useful tools available on this site, too!

• That old chestnut – colour separations…
  

  “…ensure that you endorse magazines which can offer you what you need. But, make sure you are endorsing the right magazine, not the magazine using those profits to take you to the coolest brasserie to secure more business..”

• Don’t know…
  

  Unsure whether to include a “Don’t Know” or “Not Applicable” response option for one of your survey questions?

• Email campaigns: time and day – they don’t matter…
  

  …your target audience really isn’t any different from you…your email stands every chance of being deleted if you don’t engage the recipient, first and foremost with the subject line…

• Spam filters – how to avoid them
  

  The only way to avoid spam filters is to understand what spam is and how the filters work…

• A sticky question
  

  A high bounce rate is most likely caused by visitors not finding the information they are searching for when they land on your page…