It's a sort of speed-dating event where you can brief up to a dozen journalists in quick succession...

The Insider Programme is a service for marketing managers at industrial and scientific companies which aims to hand-hold your online marketing initiatives, whatever your level of experience or enthusiasm...

Twitter is free, it provides links to your website, and the content can be found by search engines and by customers using them. Why wouldn't you use it?

...it's amazing how many people type questions into Google, so an "FAQs" page may strike gold and repeat exactly the question they've typed in.

The solution is to put a Google AdWords ad above the results in the UK, giving visitors the instant option to go straight to the UK site, and putting you in control of the marketing message too!

The simple facts are this: nothing brings in new business as cost-effectively as your website, and nothing gets traffic to your website as cost-effectively as Google AdWords...

...does anyone insist that you put the same "disclaimer" stuff at the end of every printed letter your company sends out?

It's quite likely that your home page is the one where most people land, but the majority of visitors could still be landing deeper into the site.

If you're a marketing manager at a business-to-business company in the technical sector, and you're not using Google AdWords, all I can say is that you really are missing out...

I'm delighted to announce that we will be hosting two free seminars. If you're responsible for marketing at a small- to medium-sized industrial or scientific company, I think you'll find them a highly worthwhile day away from the office...