It appears that the reports of the demise of direct mail may have been an exaggeration. If you've been checking your mailbox lately, you may have noticed that you're receiving more postcards, brochures and other marketing materials by post than you have been for the last decade...

...as a business owner, you probably have better things to do with your time than crafting advertising copy, designing ads or planning a public relations strategy; taking care of your customers, for instance.

Ad sales in magazines have dropped by as much as 28% in the last two years; but despite this, some businesses are actually increasing magazine advertising as a part of their advertising strategy...

Where a lot of people go wrong is that they try to be too technical, or over complicate the meaning or application of the products they are writing about. This not only results in a boring format for the reader but also one that does not create a targeted response...

Nowadays, we are confronted with an array of ad formats - online is doing better than most and although online b2b media has gone back to simple static designs, the agencies can now put their rather large 'creative hats' on for the big business to consumer markets.

Pay-Per-Click Advertising is one of the most popular advertising formats for any type of business. Over the last seven years it has become a vital part of the marketing mix, in terms of providing guaranteed clicks and visibility for a comparatively low cost. If you want more visitors to your website, pay per click can offer an extremely targeted way of meeting your click through objectives.