Online (affordable) video

Chris Rand

Chris Rand writes:
I regularly help clients by bouncing around marketing ideas, and the concept of making regular videos has come up in conversation quite often in the past year. Naturally, few companies have the resources or inclination to make this sort of thing happen in-house, but one or two have been enthusiastic enough to research the possibility of outsourcing such a project.

In every case that I heard about, the result wasn’t encouraging: getting a video produced externally was going to cost at least £1,000, and that was too much for the “one a week” or “one a fortnight” plan which these companies had got excited about. After all, to get a really good YouTube channel going means having a couple of dozen videos, so if you’re not making at least one a fortnight, it’s going to take years to get going.

What’s more, briefing a video production company every week seems like a full-time job in itself. And that’s where we came in.

We wondered whether we could produce videos as a “hands-off” service for clients – and the answer is that we can.

Our service has been running quietly, as a trial, with a few clients, and the results have been really exciting. So I’m proud to introduce BMON’s fully-fledged “One Minute Video” offering.

It’s aimed at companies in the engineering, scientific and building sectors who would like to make videos as much part of their marketing mix as photos or press releases.

The great thing about BMON’s “One Minute Videos” is that they don’t demand any serious effort on your part. All you need to do is to send over a press release, or a brochure, and a small selection of photos. If you wish, highlight what the main points of the video should be. That’s all.

Find out more here