5 tips to convert your website traffic
Jackie West
Thanks to Derek Singleton of Software Advice for sharing another of his informative blog articles with us, this time it’s ‘Manufacturers, Listen Up: 5 Tips to Convert Your Web Traffic’.
Derek says, “Today, roughly 90 percent of industrial buyers research, evaluate or select their suppliers online.
I look at five ways manufacturers can capitalize on this online activity:”
“1. Model your website to support the buying process
2. Showcase your facility and processes
3. Make a product catalogue with side-by-side comparisons
4. Offer detailed product specifications
5. Provide downloadable CAD drawings”
Thanks Derek, from this side of the ‘pond’ – appreciate you sharing with us.
I particularly like points 4 and 5 – where else would a prospect go if your company provides everything they need to make their jobs just that little easier?
And don’t forget, folks: benefits, benefits and err…benefits!
‘Manufacturers, Listen Up: 5 Tips to Convert Your Web Traffic’.
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- Posted on 30 May 2012 at 02:23 pm
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