Lyris are always producing good sound information relating email marketing – here they have a Do’s and Don’ts Guide available to download.
The guide defines deliverability and the laws that govern it, debunks the common causes that can hinder your process, covers best practices that easily integrate with your programs, and discusses increasing your positive sender reputation and delivery rate.
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- Posted on 30 Apr 2012 at 03:16 pm
- More stuff from Jackie West