How do you write a regular email newsletter and keep it fresh and appealing?
It’s definitely a challenge – but one company, PVL, seem to have it sorted.
As a regular recipient (although admittedly not a prospect) I enjoy reading what those lovely folk at PVL have to say – this week I received their ‘Desert Island Discs – Engineering Special’.
If you’ve not seen it, it can be read at PVL’s blog.
I’m sure you’ll agree the choice of ‘discs’ was inspired, in that there was a great link to PVL’s products in the copy. And by naming a real person in the organisation it brings the company to a human level. (Not to mention the note end at each newsletter ‘You are currently subscribed to our blog which is a simple, light-hearted look at the current goings-on here at PVL. If you couldn’t care less please unsubscribe here. You won’t hurt our feelings, honest!’ I like that.
It makes you want to work with a company, that a) has a sense of humour, b) doesn’t hide behind millions of technical features (where’s the benefits!) and c) shows a human side. They deliver product information without over egging the cake (as my Mum used to say) – just enough to leave you wanting more. A perfect example of how it should be done.
I’m now inspired – and wonder if I can come up with my own (ever changing) Desert Island Discs and relate them (in some way) to BMON…. humm, think ‘Girlfriend in a Coma’ might have to go!
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- Posted on 28 Mar 2012 at 06:19 pm
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