Digital Trends worth looking at
Jackie West
From our friends at GlobalSpec in a recent posting in their Marketing Maven blog is a list of seven digital trends which industrial marketers should be considering – here’s an overview:
1. Online events: according to the GlobalSpec Marketing Trends Survey, 47% of industrial companies are increasing their spending on online events.
2. Video: is experiencing a significant growth spurt. 64% of industrial companies are increasing their spending on video
3. Social Media: many industrial companies are now implementing social media.
4. Digital Content: videos, Webinars, downloadable PDFs, e-books, interactive tools, and more.
5. Internet Banner Advertising: has become a strong value proposition for industrial marketers because of the availability of highly-targeted advertising networks.
6. Testing and Analytics: a big advantage of digital media is that it is easy to test and measure.
7. Online Marketing Budgets: the top eight channels for increased marketing spend in 2011 are all online
The full article is here
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- Posted on 30 Oct 2011 at 04:37 pm
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