Index of posts from August 2011

It’s not just about where your customers are, but also where they want you to be (it’s not the same).

...it's amazing how many people type questions into Google, so an "FAQs" page may strike gold and repeat exactly the question they've typed in.

"AdWords is not just our most effective marketing channel for e-commerce; it's our most effective marketing channel online, offline, anywhere...AdWords helps generate more customers at a lower cost..."

Generally speaking honesty is the best policy and the one that gets you decent press coverage...

"Tweet the title of your newsletter hyperlinked out to the web version, with a message like “If you’re not already signed up for our newsletter, join us!” With the “join us” hyperlinked to your newsletter’s sign-up page."