JACKIE WEST'S UK INDUSTRIAL MARKETING BLOG   |   ABOUT   |   GET THE FREE MONTHLY NEWSLETTER   |   FEED |  COMMENTS FEED

Index of posts from January 2011

Directories – link juice, but cost-effective?

Something this article doesn't address, and before you jump in and start signing up and, possibly, spending your budget (or even if you've already committed yourself!), read this...

Social Media is Customer Relations – not Public Relations!

Management may not be certain why they need a social media expert, but they do know the social media arena is the place where they should have a presence.

Funny, but true?

"It would be funny if it wasn't so true..." I'll leave you to decide for yourself - but I can tell you, one particular part of this reminded me of a discussion a while back. I'll say no more.

Back to basics: what is pay-per-click?

"Most of the major search engines offer this type of service. The advertiser places a small advertisement on the search results page based on a specific keyword or phrase...be sure you know what you are doing before dipping your toe in the water as you are playing with the big boys here..."

What about your other pages?

It's quite likely that your home page is the one where most people land, but the majority of visitors could still be landing deeper into the site.

Choosing and using typefaces

"For many beginners, the task of picking fonts is a mystifying process. There seem to be endless choices..."