Time to retire?

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Jackie West

We all know that it’s important to keep online content fresh/up-to-date, this article, courtesy of Marketo, “The three R’s of content marketing optimization” gives us some focus.

It points us towards reorganising, repurposing, rewriting and retiring content.

The latter (retiring content) I feel is particularly important – how many websites have you visited recently which have tired and out-of-date information? How much information on your own site fits in this category?

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