"Marketing used to be so simple. You bought some media space and put together an ad. People saw it and some of them became customers... The techniques you spent your career learning and refining no longer work, and your budgets have been decimated, but still one thing remains constant: you're still expected to produce new leads for the sales team..."
Everyone in your company should be including marketing messages within their email signatures - especially your sales force!
"...Fifty characters could be all that stands between you and success in your next email campaign..."
"...The missing link in the equation is promotion. Quality content, be it a free ebook, report, tool, information, whatever – will NOT promote itself..."
The three R's of content marketing optimisation gives us some focus, pointing us towards reorganising, repurposing, rewriting and retiring content.
My rant wasn't actually aimed at industrial marketers, but at our marketing colleagues at a household name digital tv provider (the only option up here in the remote Highlands)...