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Index of posts from September 2010

It’s time the tale were told

"Marketing used to be so simple. You bought some media space and put together an ad. People saw it and some of them became customers... The techniques you spent your career learning and refining no longer work, and your budgets have been decimated, but still one thing remains constant: you're still expected to produce new leads for the sales team..."

A bit of passive marketing

Everyone in your company should be including marketing messages within their email signatures - especially your sales force!

Email marketing – those 50 magic characters

"...Fifty characters could be all that stands between you and success in your next email campaign..."

What would Wilde say…

"...The missing link in the equation is promotion. Quality content, be it a free ebook, report, tool, information, whatever – will NOT promote itself..."

Time to retire?

The three R's of content marketing optimisation gives us some focus, pointing us towards reorganising, repurposing, rewriting and retiring content.

Putting customers first?

My rant wasn't actually aimed at industrial marketers, but at our marketing colleagues at a household name digital tv provider (the only option up here in the remote Highlands)...