Preach and convert?
Jackie West
From ProBlogger an interesting article comparing writing for your blog with writing a sermon!
Author Darren Rowse is a full-time blogger, and although not focused on b2b, his articles are quite engaging* and I’m sure we can pull out the best bits for our purposes…
He covers:
Selecting a topic, refining the topic – break it down into smaller problems, identify what people already know, put the ‘bones’ into place – your main points, flesh it out – add interest and depth, refine, focus and cull…
Read the article in full here, or watch the video
*see also 9 proven tips for creating an extraordinarily successful blog -Lady Gaga edition – see item 5:
Be good to your Little Monsters. Treat them well and they will reciprocate and make you a superstar. During concerts, Lady Gaga calls a fan in the audience from the stage and invites them to have a drink with her after the show. Whoa! What can you do to connect with your people on a deeper level?
Yes, I know, you can’t buy ALL your prospects a drink – but you CAN engage them…
- Follow our new articles on Twitter!
- Sign up for our free UK Industrial Marketing monthly newsletter
- RSS comments feed for this post
- Posted on 28 Jul 2010 at 03:09 pm
- More stuff from Jackie West
Be the first to add a comment...
What do you think?