"...make sure you have these three tactics in your marketing mix, each of them effective for connecting with an industrial audience where they are looking for products, services, and suppliers - online!"
Index of posts from July 2010
If you're a marketing manager at a business-to-business company in the technical sector, and you're not using Google AdWords, all I can say is that you really are missing out...
...leaders in the email marketing industry are just about unanimous on the subject of randomly purchased lists...
...only start a newsletter if you feel you will have something of value to offer on a consistent basis. Newsletters are work to maintain. The marketing benefits come from the quality and consistency of what you offer.
...although not focused on b2b, his articles are quite engaging and I'm sure we can pull out the best bits for our purposes...
Enter your url and you'll see what the spiders are seeing...
Selecting a font is like getting dressed... Just as one chooses an outfit according to the occasion, one decides on a font according to the kind of message you are seeking to convey...
Latest posts
- Don’t get too personal on the first date
If your customers made the leap to commit to working with you, do you then ignore them because you’ve already won them over?
- What’s on your list?
In our obsession with the search engines, we often forget the value of traffic from other websites. It’s very important. Are you getting visits from your distributors or suppliers?
- Making more with less
…the lesson here is that irrespective of the size or industry sector you are in, a short, simple video can effectively convey your cornerstone message to your audience…
- First Friday Club, Editors’ Briefing – limited availability to July
Each presenting company gets the opportunity to spend twenty minutes presenting their company’s products, services or white papers…
- Book your five minutes with the press…
Give Me 5 is bringing Hannover to the press!
- Could do better?
…the product page should be the equivalent of a sales presentation…
- Google Webmaster Tools
Google Webmaster Tools is free and accessible tool to all webmasters, providing a wide range of useful information regarding website health, performance and visibility within Google.
- The end of online directories?
Google’s January Penguin update has just ensured that the majority of existing directories will be overwhelmed with requests for subscription cancellations and link removals…
- Quality time with editors
If you have something to say to the media about safety, machinery, renewables, energy, automation, manufacturing or engineering, then most of the media outlets that attend will be likely to be interested in your story…
- Search Engine Marketing Guide
…why you should consider doing an AdWords campaign, FAQs, and how your company can get a presence on YouTube…
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- Andy Marken (10)
- Andy Long (6)
- Sue Malleson (2)
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