"With many businesses these days venturing into the ‘Wild West’ of social media, trying their hand at Twitter and creating a company profile on Facebook, I felt it worthwhile diving back into the world of social media to see if there are other learnings we B2B marketers can take from our consumer cousins...."

The engineer is product-oriented. The entrepreneur is profit-oriented. These goals are dramatically different. The fundamental drives and motivations are so different that, all too often, the engineer can't make the transition....While many don't realise it, companies are a lot like people, in that they go through a complete life cycle. A balance of skills will help ensure the engineer/entrepreneur that his or her soon-to-be-born idea will not die a premature death.

Only you know your audience well enough to know what is out of the norm or what information they crave and therefore could be remarkable to them..... personally, I like the idea of outing the elephant!

I’m often asked whether ‘anyone in our community actually uses Twitter’ and if anyone is listening to our posts. Well, the only real way of assessing this is to see if you get traffic driven to your site by Twitter, whether people interact with you on Twitter and whether these interactions ever turn into anything useful.

If you don't have the time or the man (or girl!) power to run that much needed AdWords campaign effectively, and you don't have a mega budget, this will fit the bill...

Does your visitor feel heard and acknowledged? Might they spend a little time on your site, enough perhaps for you to share some value with them in exchange for their contact information...