Once again I’ve been stopped in my tracks by Chris Rand – he has a way of doing that don’t you find?
Anyway, in this blog posting he sheds more light on where your AdWords could appear.
“…What many marketers don’t realise is that Google also offers to put your AdWords ads onto hundreds of thousands of “partner” websites who are in its “AdSense” programme. When someone clicks on your ad, you get charged, and if the ad was on one of these “Content Network” websites, the money you pay is split between the site owner and Google, rather than going to Google alone. This is all invisible to you, and there’s no extra charge to you. Indeed, AdWords ads on the Content Network can cost less per click than in Google search results…”
He also points out that you have control over your ads on these sites, target ones you feel are relevant (although the stronger you target the more it will cost), and opt-out of the ones you don’t want to appear. And to help you, Google will indicate the number of times your ad is likely to appear across sites. Best of all you can monitor and assess the traffic quality.
Although the article has jumped ahead of my learning curve, it’s certainly helped.
Read the whole article here.
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- Posted on 31 May 2010 at 09:41 am
- More stuff from Jackie West