"For the first time ever, businesses large and small can show their ads to qualified prospects anywhere in the world, when those prospects are hungriest for their products and services...."
Index of posts from May 2010
"...most people, understandably, associate Google AdWords with the little ads which appear down the right-hand side of a Google results page (and sometimes across the top in a yellow panel too). But AdWords can also put your message on thousands of relevant websites all over the web, including some popular ones where you may already be advertising separately..."
So I jumped, from the introduction to 'Choosing the right keywords' - THE single most important aspect of AdWords.
If you're thinking: "So if I do Google AdWords, will my ad appear alongside emails which my competitors send to GMail users?", the answer is yes, it will. And that's going to be rather exciting for any business".
"The AdWords fantasy is that you find the perfect keyword, write the perfect ad, and retire to Fiji while the money rolls in..."
Latest posts
- Don’t get too personal on the first date
If your customers made the leap to commit to working with you, do you then ignore them because you’ve already won them over?
- What’s on your list?
In our obsession with the search engines, we often forget the value of traffic from other websites. It’s very important. Are you getting visits from your distributors or suppliers?
- Making more with less
…the lesson here is that irrespective of the size or industry sector you are in, a short, simple video can effectively convey your cornerstone message to your audience…
- First Friday Club, Editors’ Briefing – limited availability to July
Each presenting company gets the opportunity to spend twenty minutes presenting their company’s products, services or white papers…
- Book your five minutes with the press…
Give Me 5 is bringing Hannover to the press!
- Could do better?
…the product page should be the equivalent of a sales presentation…
- Google Webmaster Tools
Google Webmaster Tools is free and accessible tool to all webmasters, providing a wide range of useful information regarding website health, performance and visibility within Google.
- The end of online directories?
Google’s January Penguin update has just ensured that the majority of existing directories will be overwhelmed with requests for subscription cancellations and link removals…
- Quality time with editors
If you have something to say to the media about safety, machinery, renewables, energy, automation, manufacturing or engineering, then most of the media outlets that attend will be likely to be interested in your story…
- Search Engine Marketing Guide
…why you should consider doing an AdWords campaign, FAQs, and how your company can get a presence on YouTube…
Posts by Contributor
- Jackie West (161)
- Chris Rand (23)
- Richard Stone (15)
- Andy Marken (10)
- Andy Long (6)
- Sue Malleson (2)
Contributors' Blogs
Posts by Date
- April 2013 (3)
- March 2013 (2)
- February 2013 (4)
- January 2013 (5)
- November 2012 (5)
- October 2012 (2)
- September 2012 (3)
- August 2012 (2)
- July 2012 (3)
- June 2012 (3)
- May 2012 (6)
- April 2012 (5)
- March 2012 (6)
- February 2012 (4)
- January 2012 (7)
- November 2011 (4)
- October 2011 (3)
- September 2011 (5)
- August 2011 (5)
- July 2011 (4)
- June 2011 (5)
- May 2011 (4)
- April 2011 (4)
- March 2011 (5)
- February 2011 (5)
- January 2011 (6)
- December 2010 (1)
- November 2010 (4)
- October 2010 (5)
- September 2010 (6)
- August 2010 (4)
- July 2010 (7)
- June 2010 (6)
- May 2010 (5)
- April 2010 (6)
- March 2010 (6)
- February 2010 (6)
- January 2010 (9)
- December 2009 (5)
- November 2009 (6)
- October 2009 (7)
- September 2009 (6)
- August 2009 (6)
- July 2009 (7)
- June 2009 (5)
