"For the first time ever, businesses large and small can show their ads to qualified prospects anywhere in the world, when those prospects are hungriest for their products and services...."
"...most people, understandably, associate Google AdWords with the little ads which appear down the right-hand side of a Google results page (and sometimes across the top in a yellow panel too). But AdWords can also put your message on thousands of relevant websites all over the web, including some popular ones where you may already be advertising separately..."
So I jumped, from the introduction to 'Choosing the right keywords' - THE single most important aspect of AdWords.
If you're thinking: "So if I do Google AdWords, will my ad appear alongside emails which my competitors send to GMail users?", the answer is yes, it will. And that's going to be rather exciting for any business".
"The AdWords fantasy is that you find the perfect keyword, write the perfect ad, and retire to Fiji while the money rolls in..."