I use tinyurl all the time - especially handy for emailed press releases, I simply include the link, so that editors can select the image they would prefer to use....
Index of posts from April 2010
Worried that it's a minefield - how do you ensure that all the budget you allocate results in a website which is effective, and actually does the job YOU want it to?
It appears that the reports of the demise of direct mail may have been an exaggeration. If you've been checking your mailbox lately, you may have noticed that you're receiving more postcards, brochures and other marketing materials by post than you have been for the last decade...
... the one word which shouts out at me is.....'valves!' but of course it's not 'valves' it's 'values'...
...we've all got lazy with our terminology calling everything incoming a lead when it's not, until it has been qualified. Until such time, it remains a prospect, or even a suspect...
"There's a huge mismatch in B2B marketing at present between the enquirer and the manufacturer. As enquirers, we absolutely expect a response to any simple request in seconds. Yet many manufacturers still deal with enquiries like it's 1989..."
Latest posts
- HTML – everything you need on one site
An excellent HTML tutorial site covering the basics to advanced…
- Manufacturers Can Use Social Media to Fill the Funnel
The manufacturing industry has been somewhat slow to accept social media as a marketing tool. This is largely because it can be difficult to see how social media plays into the larger business-to-business (B2B) marketing strategy. That, however, appears to be changing…
- 5 minutes to deliver your story
It’s a sort of speed-dating event where you can brief up to a dozen journalists in quick succession…
- Attention grabbing image for £5!
It’s fun and it’s throw away, but it could easily work at very low cost in a piece of e-mail marketing…
- SEO tool: check your redirects
Fast and easy to use tool for checking your redirects. Lots of other useful tools available on this site, too!
- That old chestnut – colour separations…
“…ensure that you endorse magazines which can offer you what you need. But, make sure you are endorsing the right magazine, not the magazine using those profits to take you to the coolest brasserie to secure more business..”
- Don’t know…
Unsure whether to include a “Don’t Know” or “Not Applicable” response option for one of your survey questions?
- Email campaigns: time and day – they don’t matter…
…your target audience really isn’t any different from you…your email stands every chance of being deleted if you don’t engage the recipient, first and foremost with the subject line…
- Spam filters – how to avoid them
The only way to avoid spam filters is to understand what spam is and how the filters work…
- A sticky question
A high bounce rate is most likely caused by visitors not finding the information they are searching for when they land on your page…
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