It’s the 4 C’s of marketing which are now more applicable to B2B marketing, rather than the 4 P’s we’ve all had drummed into us...

"It's a well known fact that you only have a few precious seconds (and pixels) to grab email recipients' attention and turn them into active readers. If you don't entice them right away, chances are you will lose them..."

Think about the sales call - talk about two sides of the coin If you're in sales then it is all about the person in front of the other person/group. If you're in marketing it is all about the polished, super slick presentation. If you're the MD it's all about the order. A presentation should be tailored by the sales people so that it fits their style and the audience. And it should go where few marketing people have gone before...it should ask for the order...

Great introduction outlining the benefits of blogging - swiftly followed by why corporate blogs fail (they simply reach a dead end when the person in charge simply runs out of ideas!), and how to keep feeding it...

Well, in fact it isn’t. It’s simply replicating the way customers responded to having their own websites in the nineties. It also follows the same response patterns as obtaining coverage on industry websites in the early noughties did...

"The latest-greatest technology isn't always the right solution....many computer-phobes got that way because their companies' systems changed so often that they were forced into 'que sera' mode and created their own systems—one that allows them to do their job, regardless of how the company thought it should be done."