Treat email like a sales call

Latest posts

• Found, found, found
  

  There are so many tools out there to help with your search terms, as usual Chris Rand has brought to our attention the easiest of ways…

• That old chestnut again
  

  The Advertising Protection Agency (TAPA) is the UK’s independent
  organisation set up to provide legal assistance to UK businesses that are
  being targeted by unlicensed marketing firms that coerce the selling of
  advertising space…

• I write like…
  

  If you’ve got five minutes to spare, paste in some recently written copy, and have it analysed….

• Same old, same old…
  

  The author discusses creativity and B2B marketing on the same page!

• Now is a chance to shine
  

  “…make sure you have these three tactics in your marketing mix, each of them effective for connecting with an industrial audience where they are looking for products, services, and suppliers – online!”

• Run a Google AdWords campaign without lifting a finger
  

  If you’re a marketing manager at a business-to-business company in the technical sector, and you’re not using Google AdWords, all I can say is that you really are missing out…

• Buy or build?
  

  …leaders in the email marketing industry are just about unanimous on the subject of randomly purchased lists…

• Are newsletters still effective?
  

  …only start a newsletter if you feel you will have something of value to offer on a consistent basis. Newsletters are work to maintain. The marketing benefits come from the quality and consistency of what you offer.

• Preach and convert?
  

  …although not focused on b2b, his articles are quite engaging and I’m sure we can pull out the best bits for our purposes…

• How do spiders view your website?
  

  Enter your url and you’ll see what the spiders are seeing…