Such a little thing makes such a big difference…
Jackie West
Jackie West writes:
I hope this month’s postings have been, as ever, useful to you. Thanks to Andy Marken for putting forward his two pennyworth in his article Marketing in unsettled times .
To round off the month here’s another email focused article I’ve come across:
Small tweaks here and there to your email campaigns can make all the difference, and in this article, courtesy of Editorial Emergency autoresponders are discussed – and the fact that most of us use robotic language, as in “This email address was subscribed for notifications at [xxxx's website] but the subscription remains incomplete. If you wish to complete your subscription please click on the link below. If you do not wish to complete your subscription please ignore this e-mail and your address will be removed from our database.”
True. It says what it does – but, with a couple of simple tweaks the reader may actually feel they are dealing with human beings…
Most email marketing programmes will allow you to customise all your autoresponders. I’m a big fan of MailChimp, and the monkeys have some great tips on this subject here. Do read the section on ‘Does your autoresponder pass the Turing test?’ – it certainly made me revisit mine.
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- Posted on 28 Feb 2010 at 06:02 pm
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