Review everything in your life and ask, "What's the worst that can happen if I stopped doing this?"

I'm delighted to announce that we will be hosting two free seminars. If you're responsible for marketing at a small- to medium-sized industrial or scientific company, I think you'll find them a highly worthwhile day away from the office...

One would expect the audience to have varied tastes but fundamentally be interested in the industrial marketing arena. And, true to form, this month the three most popular stories were about setting up the title tags on a Blogger Blog, Twitter directory Twellow and the most important thing you can do to optimise a press release for search engines...

...I now realise that my own password creation 'method' is probably along the same lines as the rest of the world...doh!

If you’re not sure how much of something you’re able to sustain – pull back on the promises you make. If you’re starting an email newsletter and you ‘hope’ to make it weekly but wonder if you can keep that up – advertise it as being ‘at least every month’ or every second week...

Regular contributor Richard Stone of Stone Junction has some really interesting stuff on his blog, take a look...

Some useful tips for keeping your email list nice, clean and up-to-date, by removing inactive recipients...

...as a business owner, you probably have better things to do with your time than crafting advertising copy, designing ads or planning a public relations strategy; taking care of your customers, for instance.

Think about all the marketing activities you spend your company's money on. That exhibition, that magazine front cover, that catalogue you're so proud of. Are you doing any of them because you fear what might happen if you don't do them?