I know it’s gonna happen someday…

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Jackie West

Jackie West writes:
Last week, BBC Radio 4′s Thinking Aloud discussed social media and whether, with the election looming, our politicians will work the web even harder as happened in the US last year.

“Barack Obama famously used new technologies in his 2008 election campaign. Could those same techniques be used to reinvigorate the next UK general elction in the same way it did for Obama’s Web 2.0 campaign? From MySpace and Facebook, text messages to email, will new media transform the election in the same way it did for America?”

It’ll happen I’m sure…

If you’re interested, have a listen, it’s available for a limited time via BBC’s iplayer here. It’s 30 minutes – so grab yourself a cuppa….

My thanks this month to Andy Marken, Andy Long and Chris Rand for their contributions.

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