Workshop date announced…

Jackie West

Jackie West writes:

Learn How to Maximise Digital ROI – Using Analytics and Optimisation: Milton Keynes, 17 November

With speakers Chris Rand and Niall Mckinney.

The UK’s leading provider of digital marketing training, UTalkMarketing, have partnered with Business Marketing Online (BMON) to create a bespoke training day tailored to UK-based businesses in the industrial, scientific and wider business sectors. The training will show you how to use analytics and optimisation to improve your digital ROI.

UTalkMarketing have a reputation of excellence, having successfully trained big brands such as Time Warner, MTV, CNN, Telegraph and Vodafone. They pride themselves on practical training that delegates can use as soon as they get back to the office.

With the recent announcement that internet ad spend has overtaken TV spend for the first time, there’s no better time to learn about digital marketing. Analytics and Optimisation are two key areas in the digital arena and it’s essential that you are not just throwing money at digital, without analysing and optimising your campaigns.

The day will begin with an introduction from Chris Rand, Director of BMON. As founder of Engineeringtalk back in 2000, Chris has extensive knowledge of the industry and has been helping professionals with their online marketing for many years.

The rest of the day will run by Niall Mckinney, ex CMO for lastminute.com and CEO of UTalkMarketing.

Key Learning Outcomes:

• Understand how to put together an effective web measurement programme
• Learn about the use of different tools, services and technologies available in analytics and optimisation e.g. Google Analytics
• Learn how to analyse web traffic to identify your most valuable customers
• Learn the best techniques to test your marketing in order to double your ROI
• Get key information on creating a digital dashboard that works for you
• Learn how to define your key performance indicators
• Leave with a detailed understanding of different metrics approaches
• Get access to the latest brand tracking and optimisation case studies

Date: Tuesday, 17 November

Location: Milton Keynes

Price: £400 covers the full day including lunch and all refreshments. If you book before November 6th, you will receive a 20% discount just quote ‘E11009’ at time of booking.

Strictly limited places so book your ticket now!

Call Melanie on 020 7300 7333,
email, or book online.