Chris Rand writes:
You might think the music industry has little to do with your market, but you might change your mind after taking a look at Why nobody should read a press release ever again, written on his blog by The Word magazine’s David Hepworth. In the article, David explains quite clearly why there’s no point in him ever reading a press release nowadays, and no point in marketers sending them to him – or any other journalist. And I have to say, drawing on my 20 years’ experience as a trade press editor, it’s become just the same in the industrial sector. If I was editor of What Widget? magazine today, there would be no point in reprinting information from press releases, because the issue in which I published the information would probably by the last place on earth to do so. Any printed magazine which doesn’t make the transition to 100% original material within its pages may as well cut its losses and close now. Sure, there are enough sleepy advertisers in the industrial sector to keep a magazine going – just – for a while after the last reader has left the building. But not for that long.
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- Posted on 7 Oct 2009 at 08:58 am
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