Take very great care where you link
Sue Malleson
Sue Malleson writes:
I’m not going to give you the URL for this little story, because I think the longer the episode runs the better, but I can assure you that I have seen the evidence with my own eyes just this morning.
A friend of mine recently set about redesigning his company’s website. He started very sensibly by checking all the backlinks to the existing site. You can imagine his surprise when he discovered that a competitor company had a broken link on one page of its own website to an image which had originally resided on his webserver.
Let me explain this a little more for anyone who is unfamiliar with the way web site image files work. Normally if you use an image on a website, that image file sits on your own webserver. But it is possible to use an image file residing somewhere else by using the website address of the file.
Of course, it was a very simple matter for my friend to create and upload a new image file to his webserver to fill the blank space on his competitor’s website. The competitor obviously hasn’t noticed yet, but on its website it now carries the logo and the telephone number of my friend’s company!
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- Posted on 13 Oct 2009 at 01:42 pm
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