It was with dismay that I noted that Visit Scotland have allocated £500,000 to renaming their 103 tourist information centres (to visitor information centres...).
In my opinion it's a total waste of £500,000. What brilliant marketing campaigns could we in industry do with that sort of budget I ask myself...
Microsites, at the heart of a specific promotion, are a great way of getting a single message in front of someone, giving them clear access to further information, without the clutter of the rest of the company's website, and highlighting the call-to-action, which might be to take the enquiry further...
"People who are searching for assistance on the web are frequently those least able to comprehend and execute the majority of answers that they find..."
"...What could you possibly learn about killer online content from an old 70’s punk band consisting of three chords, four pinheads, and excessive Prince Valiant hair? The answer is: a whole bunch!..."
I look around the stationary traffic on the M25 and wonder to myself: if the whole country was self-employed, how many of these cars would be doing 5,000 miles a year, rather than 25,000?
When your company experiences adverse publicity, how do you and the management team handle it? Adverse publicity should not be underestimated, and left to it's own devices can actually escalate into a crisis. Are you prepared?