It was with dismay that I noted that Visit Scotland have allocated £500,000 to renaming their 103 tourist information centres (to visitor information centres...). In my opinion it's a total waste of £500,000. What brilliant marketing campaigns could we in industry do with that sort of budget I ask myself...
Index of posts from September 2009
Microsites, at the heart of a specific promotion, are a great way of getting a single message in front of someone, giving them clear access to further information, without the clutter of the rest of the company's website, and highlighting the call-to-action, which might be to take the enquiry further...
"People who are searching for assistance on the web are frequently those least able to comprehend and execute the majority of answers that they find..."
"...What could you possibly learn about killer online content from an old 70’s punk band consisting of three chords, four pinheads, and excessive Prince Valiant hair? The answer is: a whole bunch!..."
I look around the stationary traffic on the M25 and wonder to myself: if the whole country was self-employed, how many of these cars would be doing 5,000 miles a year, rather than 25,000?
When your company experiences adverse publicity, how do you and the management team handle it? Adverse publicity should not be underestimated, and left to it's own devices can actually escalate into a crisis. Are you prepared?
Latest posts
- HTML – everything you need on one site
An excellent HTML tutorial site covering the basics to advanced…
- Manufacturers Can Use Social Media to Fill the Funnel
The manufacturing industry has been somewhat slow to accept social media as a marketing tool. This is largely because it can be difficult to see how social media plays into the larger business-to-business (B2B) marketing strategy. That, however, appears to be changing…
- 5 minutes to deliver your story
It’s a sort of speed-dating event where you can brief up to a dozen journalists in quick succession…
- Attention grabbing image for £5!
It’s fun and it’s throw away, but it could easily work at very low cost in a piece of e-mail marketing…
- SEO tool: check your redirects
Fast and easy to use tool for checking your redirects. Lots of other useful tools available on this site, too!
- That old chestnut – colour separations…
“…ensure that you endorse magazines which can offer you what you need. But, make sure you are endorsing the right magazine, not the magazine using those profits to take you to the coolest brasserie to secure more business..”
- Don’t know…
Unsure whether to include a “Don’t Know” or “Not Applicable” response option for one of your survey questions?
- Email campaigns: time and day – they don’t matter…
…your target audience really isn’t any different from you…your email stands every chance of being deleted if you don’t engage the recipient, first and foremost with the subject line…
- Spam filters – how to avoid them
The only way to avoid spam filters is to understand what spam is and how the filters work…
- A sticky question
A high bounce rate is most likely caused by visitors not finding the information they are searching for when they land on your page…
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