...if you are attending an exhibition, and you receive "...a misleading form, which resembles an organiser’s Free Catalogue Listing Service, inviting exhibitors to sign and return the form for an entry in an on-line directory..." Throw it in the bin/delete it!
Index of posts from July 2009
This last week I've had yet another conversation about ineffective email campaigns. Although it's all pretty basic stuff, I thought I'd record my 'end' of the conversation here...
Hurrah! Marketing has a new Mecca! All we have to do is post a link to a voucher for our new widget and we will all be rolling in sales leads! The recession is over! All we need is a 140 character tweet!
Chris wonders why we still need a water-cooler to gather around in our various industries, and wonders if it'll ever be something other than a trade journal or exhibition.
Today someone emailed me an attached file. There was little to explain what the file was about in the email. Normally I wouldn’t bother to open something like that, but I’d made a cup of coffee so I sat back and opened it out of curiosity.
We would like to invite your feedback on the possible topics to be covered in our workshops. Which of these events would you find the most beneficial?
There is only one thing, in my house, which is guaranteed to strike up an argument... and it's Google! My partner cannot understand why someone in marketing would, as he puts it, 'fall for it'.
Latest posts
- Found, found, found
There are so many tools out there to help with your search terms, as usual Chris Rand has brought to our attention the easiest of ways…
- That old chestnut again
The Advertising Protection Agency (TAPA) is the UK’s independent
organisation set up to provide legal assistance to UK businesses that are
being targeted by unlicensed marketing firms that coerce the selling of
advertising space…
- I write like…
If you’ve got five minutes to spare, paste in some recently written copy, and have it analysed….
- Same old, same old…
The author discusses creativity and B2B marketing on the same page!
- Now is a chance to shine
“…make sure you have these three tactics in your marketing mix, each of them effective for connecting with an industrial audience where they are looking for products, services, and suppliers – online!”
- Run a Google AdWords campaign without lifting a finger
If you’re a marketing manager at a business-to-business company in the technical sector, and you’re not using Google AdWords, all I can say is that you really are missing out…
- Buy or build?
…leaders in the email marketing industry are just about unanimous on the subject of randomly purchased lists…
- Are newsletters still effective?
…only start a newsletter if you feel you will have something of value to offer on a consistent basis. Newsletters are work to maintain. The marketing benefits come from the quality and consistency of what you offer.
- Preach and convert?
…although not focused on b2b, his articles are quite engaging and I’m sure we can pull out the best bits for our purposes…
- How do spiders view your website?
Enter your url and you’ll see what the spiders are seeing…
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