...if you are attending an exhibition, and you receive "...a misleading form, which resembles an organiser’s Free Catalogue Listing Service, inviting exhibitors to sign and return the form for an entry in an on-line directory..."
Throw it in the bin/delete it!
This last week I've had yet another conversation about ineffective email campaigns. Although it's all pretty basic stuff, I thought I'd record my 'end' of the conversation here...
Hurrah! Marketing has a new Mecca! All we have to do is post a link to a voucher for our new widget and we will all be rolling in sales leads! The recession is over! All we need is a 140 character tweet!
Chris wonders why we still need a water-cooler to gather around in our various industries, and wonders if it'll ever be something other than a trade journal or exhibition.
Today someone emailed me an attached file. There was little to explain what the file was about in the email. Normally I wouldn’t bother to open something like that, but I’d made a cup of coffee so I sat back and opened it out of curiosity.
We would like to invite your feedback on the possible topics to be covered in our workshops. Which of these events would you find the most beneficial?
There is only one thing, in my house, which is guaranteed to strike up an argument... and it's Google! My partner cannot understand why someone in marketing would, as he puts it, 'fall for it'.