How wonderful I thought to myself, if I could grind the likes of Google and the rest of the internet to a halt with news about any one of my clients. Apparently Twitter crashed with the volume of postings... now there's a thought.
Until I read recent postings on the TMDG newsgroup, I was beginning to think that I was alone in wondering exactly how this could work effectively for industrial marketing folk.
If you learned about the "marketing mix" at college, it's time to forget it. Why not get something from one source, rather than nothing from any of them?
If you're mailing lists regularly you'll be aware of the no-no words to use in your subject lines which spam filters love?
Is your email list legitimate? Hand on heart, have the contacts agreed the receive your emails? It's easy for recipients to report you for abuse, and they will - possibly endangering all your mailings.