jackie west's
UK INDUSTRIAL
MARKETING
BLOG
Latest posts
- HTML – everything you need on one site
An excellent HTML tutorial site covering the basics to advanced…
- Manufacturers Can Use Social Media to Fill the Funnel
The manufacturing industry has been somewhat slow to accept social media as a marketing tool. This is largely because it can be difficult to see how social media plays into the larger business-to-business (B2B) marketing strategy. That, however, appears to be changing…
- 5 minutes to deliver your story
It’s a sort of speed-dating event where you can brief up to a dozen journalists in quick succession…
- Attention grabbing image for £5!
It’s fun and it’s throw away, but it could easily work at very low cost in a piece of e-mail marketing…
- SEO tool: check your redirects
Fast and easy to use tool for checking your redirects. Lots of other useful tools available on this site, too!
- That old chestnut – colour separations…
“…ensure that you endorse magazines which can offer you what you need. But, make sure you are endorsing the right magazine, not the magazine using those profits to take you to the coolest brasserie to secure more business..”
- Don’t know…
Unsure whether to include a “Don’t Know” or “Not Applicable” response option for one of your survey questions?
- Email campaigns: time and day – they don’t matter…
…your target audience really isn’t any different from you…your email stands every chance of being deleted if you don’t engage the recipient, first and foremost with the subject line…
- Spam filters – how to avoid them
The only way to avoid spam filters is to understand what spam is and how the filters work…
- A sticky question
A high bounce rate is most likely caused by visitors not finding the information they are searching for when they land on your page…
Posts by Contributor
- Jackie West (119)
- Chris Rand (16)
- Richard Stone (12)
- Andy Marken (9)
- Andy Long (6)
- Sue Malleson (2)
Contributors' Blogs
Posts by Date
- January 2012 (7)
- November 2011 (4)
- October 2011 (3)
- September 2011 (5)
- August 2011 (5)
- July 2011 (4)
- June 2011 (5)
- May 2011 (4)
- April 2011 (4)
- March 2011 (5)
- February 2011 (5)
- January 2011 (6)
- December 2010 (1)
- November 2010 (4)
- October 2010 (5)
- September 2010 (6)
- August 2010 (4)
- July 2010 (7)
- June 2010 (6)
- May 2010 (5)
- April 2010 (6)
- March 2010 (6)
- February 2010 (6)
- January 2010 (9)
- December 2009 (5)
- November 2009 (6)
- October 2009 (7)
- September 2009 (6)
- August 2009 (6)
- July 2009 (7)
- June 2009 (5)