jackie west's
UK INDUSTRIAL
MARKETING
BLOG

Latest posts

• Managing data
  

  “The latest-greatest technology isn’t always the right solution….many computer-phobes got that way because their companies’ systems changed so often that they were forced into ‘que sera’ mode and created their own systems—one that allows them to do their job, regardless of how the company thought it should be done.”

• Such a little thing makes such a big difference…
  

  Robot-speak won’t cut it. Real people speak like human beings. So, too, should your automated email messages.

• Landing pages – 7 ways to improve
  

  “…the key to getting someone to read and react to your email is to make it easy to scan the content for information that is relevant to them – there’s nothing worse than a wall of text to make an email recipient reach for the “delete” button…”

• Our favourite pastime?
  

  “In Britain, by contrast, our favourite pastime is knocking ourselves. Those who know about these things say British engineers are among the best in the world. But can you imagine a British comedian making a joke about British excellence? Of course not. The joke is only funny if the punch-line involves ridiculing ourselves…”

• Marketing in unsettled times..
  

  A totally involved agency enables the company to stay flexible and within budget…firms that use their agencies for more than simple publicity find that a single agency – a strong agency – doing more for the firm is not only worthwhile, but also very cost-effective.

• More FREE SEMINARS in March 2010
  

  * Most larger industrial and scientific companies have made a really unimpressive job of their online presence. As smaller competitors, you still have every chance to establish yourself as one of the best-known names.This is not about big budgets. It’s about being smarter, faster and more efficient. And that’s something your company is already.

  * Remember the days when a £500 advert got you 30, 40 or 50 enquiries every time? Chris Rand does – he was Editor of an engineering magazine which produced those sorts of results regularly. But how do you get sales enquiries that cheaply in the industrial and scientific sectors, 20 years on?

• Treat email like a sales call
  

  “We’re seeing a lot of companies changing their strategies from opt-in to opt-out, with good results….”

• Nowhere fast
  

  Review everything in your life and ask, “What’s the worst that can happen if I stopped doing this?”

• Two free seminars for marketing managers
  

  I’m delighted to announce that we will be hosting two free seminars. If you’re responsible for marketing at a small- to medium-sized industrial or scientific company, I think you’ll find them a highly worthwhile day away from the office…

• What do readers digest? The most popular stories from Insights into PR and Marketing…
  

  One would expect the audience to have varied tastes but fundamentally be interested in the industrial marketing arena. And, true to form, this month the three most popular stories were about setting up the title tags on a Blogger Blog, Twitter directory Twellow and the most important thing you can do to optimise a press release for search engines…