Online marketing changes so rapidly that it's not always easy to know what needs to be done, or why and how. Joining us on Business Marketing Online's Insider Programme is an informal group which gives industrial and scientific companies like yours a proven way of lifting the lid on the black box of website design, search engine optimisation, email marketing, pay-per-click advertising and more. We'll show you exactly what your company needs to do, and explaining it all in an understandable, step-by-step way.

What we've done is to take everything you need to know about online marketing and put it in a series of 52 advisory sheets. As an Insider Programme member, you'll receive one of these Practical Steps sheets every Friday by email – a 10-minute read which will steadily expand your knowledge of how to make your company's website, email marketing and online advertising really start to produce results. There's a lot more too – and incredibly, membership is only £100 per month. Dozens of companies have joined the Insider Programme since 2008, and if you'd like a personal recommendation, we'd be delighted to point you in their direction.

Click here to download our explanatory document.

How to request more details about joining the Insider Programme