460 Daily Articles since 2008

Why we need B2B publishers to wake up

24 February 2010

An opinion piece from What’s Working in Marketing in the US asks What Happens to Communications Without the B2B Publishing Model? The answer is that manufacturers will be worse off, and all of us in marketing should hope that this channel recovers from the pretty hopeless situation it's currently in. Publishing is, however, a horrendously [...]

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A little bit of lateral thinking

23 February 2010

B2BMarketingSmarts suggests in To make big B2B marketing strides in 2010 – go lateral that we try to think differently in the way we promote our companies. It's not a bad idea; just as with generating new product ideas, the most cost-effective strategy in your marketing ideas toolbox may well be a long walk in [...]

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Where do visitors look on your pages?

22 February 2010

Here's a nice tool if you'd like to see how people look at your web pages. AttentionWizard is not a proper "eyetracking" tool, which requires laboratory levels of testing, but it uses some AI and geekery to come up with a good estimate of how people view your pages. You need them to look at [...]

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Google PageRank, Rest In Peace

21 February 2010

You may have heard of Google's "PageRank". Indeed, you wouldn't be alone if you found it very important. It's a score from 0-10 relating to how "strong" a page is in Google's rankings, and you can see it in the Google Toolbar, if you have that installed on your browser. Anyway, there was a time [...]

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How healthy is your website?

18 February 2010

The technology enabling anyone in the world to look at your website (their governments permitting) is horribly complex. Trust me, you do not want to get into the world of nameservers, DNS records, CNAMEs and SOA. Unfortunately, someone has to, but the drive to ever-cheaper web hosting means you're probably not getting the care and [...]

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Make it easy for the world to beat a path to your door

17 February 2010

Twice in the past few days I've been on the website of household-name companies, and found something really irritating which prevented me from doing business with them easily. Why this happens isn't really relevant, although it's probably down to the functionality of the website having been left to a bunch of computer programmers, rather than [...]

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Should we care about Internet Explorer 6?

16 February 2010

There was a time, five years ago, when Microsoft's "Internet Explorer" web browser had such a dominant market share that it was hardly worth web designers worrying about what websites looked like in other browsers. Remember those "Best Viewed in Microsoft Internet Explorer" badges you'd see on some sites? That was an attempt by designers [...]

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Opening up your sales presentations to the world

15 February 2010

I'm currently putting together the material for a series of free seminars for all you good people. As with any such event, I'll have a slide presentation to illustrate and emphasise what I'm saying (which I'm putting together in Keynote, but I could have used Powerpoint if I had the patience of a saint). Now, [...]

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Don't be lazy: go that extra mile with your emails

14 February 2010

Email is alive and well as a marketing channel in the B2B sector, as I'm sure you're well aware. But where does email fall down? An interesting Marketing Sherpa discussion might prove enlightening. In What Motivates Buyers to Receive and Engage with Vendor Email? it's made quite clear that the biggest weaknesses in emails are [...]

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Slow, slow, quick-quick, slow

11 February 2010

Back in December I took a look at the importance of having a fast-loading website and although Google has set the record straight about some of the more outlandish fears people have had, speed is certainly a factor now in Google's considerations.
But like so many of the aspects of your website which Google looks at [...]

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You don't need to worry about everything

10 February 2010

In this last of my short series about "on-page search engine optimisation", I'd like to quickly look at some of the things which don't help you with your Google rankings.
As it happens, the meta description tag is thought to have very little effect on the position in which a page is returned. However, if the [...]

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