Of course, nothing’s stopping you from setting up and running a Google AdWords campaign yourself. Hundreds of thousands of businesses have tried this – some quite successfully. But we think you should subcontract it out to a specialist agency. But first: why do you need to start doing an AdWords Campaign at all?
“I speak to companies every day who still haven’t got around to starting a Google AdWords campaign”, says Rob Hancocks, BMON’s sales manager. “One of the reasons is that the endless succession of media reps who call have done a great job of diverting attention from it. However, the floodgates are now open, and advertisers are turning to AdWords themselves.”
Whatever the aims of your marketing budget, Google AdWords offers a better, more measurable return on investment than anything else you can do with the money, from magazine advertising to trade shows.
The aim of any advertising you do nowadays is probably to drive people to your website to find out more. That’s the one thing which Google AdWords does – extraordinarily well, as it happens – but in a measurable way which allows you to ‘buy’ results. Rob Hancocks says: “We’re all so conditioned to not knowing what results we’re going to get from our advertising that it’s still hard to accept that – for the first time – the results can be guaranteed. Companies give BMON £2,000 and we get 1,000 visitors to their website in exchange, using Google AdWords – simple as that. Imagine a page advert in a trade magazine, for example, being sold with that sort of promise!”
You’d think that the almost unbelievable response would be enough to explain why so many companies have Google AdWords at the heart of their advertising plans. Rob has come across many more reasons though. “AdWords ads were too simple to have much prestige associated with them”, he says, “but increasingly, senior management are asking why their company isn’t there, when all the competitors clearly are. It’s also a quick way to get your company ‘on the first page of Google’ when the conventional free listings are too hard to crack.”
The worldwide geographical targeting also opens up previously undreamed-of possibilities.
Could you run my ads just in the south of England? Yes.
What about the UK and across Europe? No problem.
Just English-speaking countries all over the world? Easy.
Advertising to customers anywhere, without having to deal with the media in that country …what an opportunity.
Let BMON run your Google AdWords campaign from the start, so you can get on with the things you’re good at. Chris Rand, BMON's founder, says: "We think that AdWords is the most exciting development in advertising in our lifetimes. Then again, we’re the kind of people who enjoy spreadsheets. When you see how much work is involved, and how much data there is to analyse, like many of our clients, you might politely disagree that AdWords is 'exciting'. That’s OK. We understand.
"The thing is, AdWords might completely invigorate your company’s marketing, but it does come with a steep learning curve. It’s very easy to accidentally run your ad against a search term which you forgot had another meaning, and find your website besieged by the wrong kind of people. In the first few months, you will spend a lot of money finding your feet. Everyone does.
"Everyone, that is, except marketing managers who are smart enough to get someone like BMON to run their AdWords campaign from the start. We went up the learning curve a long time ago, and we’re now sitting at the top. We have all the latest tools to analyse what’s happening and adjust even the smallest campaigns on an almost daily basis. We just love this stuff."
At BMON, we live for CTRs, cost-per-conversions, Quality Scores and location targeting. We love the Keyword Tool, Modified Broad Match and the Conversion Optimizer.
You, on the other hand, probably have better things to do.
So we’ve devised the simplest scheme we can think of – the easiest way possible for you to run an impressive, fully-fledged Google AdWords campaign. You tell us which of your product ranges you’d like advertised on Google, and if you’d like the ads to show just to prospects in the UK, or in other countries too. That’s it. We do everything else. There’s nothing else for you to do except the rest of your job.
We charge a flat rate (in most market sectors, £2.00) per visitor. There are no management fees, no variable costs. So, for example, if you budget for £1,000 a month, we’ll get you 500 visitors to your website from your own custom Google AdWords campaign. Every month.
What you’ll get
You only want one thing from any advertising campaign, and that’s results. We promise to deliver, with the minimum of fuss.
The first thing we’ll deliver will be the visitors to your website. Take a moment to consider the rates we’re talking about here. £1,500 for 1,000 visitors …guaranteed. Imagine achieving that sort of response from any other source. What would you expect from a magazine advert for that much money? A dozen people visiting your website and a couple of phone calls …if you’re lucky? What’s more, you probably couldn’t measure the response either.
At the end of each month, you’ll receive a personal report from us, showing the visitors which the Google AdWords campaign has sent to the website. If your website has Google Analytics traffic analysis running, we’ll take the data straight from that, so it’s independently verified. We’ll interpret the results for you, and even analyse the ‘quality’ visitors to your site, from all sources, not just AdWords. Most companies like easy-to-understand summary documents, with graphs, but if you’d like reports prepared in more appropriate formats such as Excel or Powerpoint, just let us know. We thought a whole new type of advertising deserved a whole new level of service.
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