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This blog brings you An Article A Day about online marketing, chosen from some of the world's best online writers as being relevant to industrial and scientific businesses, especially those of us here in the UK. The Online Lead Generation Blog is brought to you by Business Marketing Online.

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“One more layer of distracting crud”

14th August 2008

OK, sometimes on this blog we go a little, well, perhaps not “off-topic”, but lighter in tone than usual. Today is such a day, because I’d like you to read Charlie Brooker’s article called Online POKER marketing could spell the NAKED end of VIAGRA journalism as we LOHAN know it from The Guardian’s Comment Is Free website. It’s - er - forthright, as is Mr Brooker’s way. But it’s worth bearing in mind when you’re next crafting that tortuous prose for your company website.