As if there wasn’t enough to be thinking about anyway when it comes to tuning up your website, many of you probably have to think about non-English speakers. One company I’ve been talking to about our Insider Programme tells me it’s in the process of developing its website into twenty-six languages! And guess what? There are different considerations in different countries when it comes to search engines.

The top five mistakes in foreign language website optimisation are outlined in Multilingual SEO best practice on Dave Chaffey Internet Marketing. I can’t imagine many UK industrial companies having the resources to really get stuck into this sort of thing, but it’s certainly worth bearing in mind.

If you do “pay-per-click” advertising on the web (like the ads on the right hand side on Google results pages), then you’ll find loads of good advice online about making these really effective. However, as Online advertising creative tips on Dave Chaffey Internet Marketing points out, there’s far less advice available on more conventional display (banner) ads. This is a shame, because “pay-per-click” advertising is probably more easily optimised (by changing the ad and testing the results), whereas banner advertising is used as much for branding, making the peformance less measurable. So the article is a useful read: if your ad is breaking the rules listed here, you might want to check if there’s a reason why.